FutureWorks does “whatever it takes” to power the Virtual Experience of Tata Hexa
Tata Motors has launched Hexa as a lifestyle SUV promising a 'balanced' combination of style, performance and features. The new Tata SUV was launched on the 18th of Jan, and the automobile giant is doing “whatever it takes” to reach out to their audience with this amazing experience. Staying true to it’s tagline “whatever it takes”, the automobile brand has launched a 10 minute virtual tour of the car, a first of its kind, which gives the viewers the Online Hexa Experience.
Directed by Abhishek De, the entire post production has been undertaken by FutureWorks Media. De, is also the Creative Director at FutureWorks Media. Talking about his experience on working on this project, the director said, “It was a fulfilling experience to work on this prestigious project, I would like to thank Tata Motors and Maxus to entrust us with this job. The entire crew was working hard to give the audience an experience which is as real as to feel the car’s presence next to you and take them to to a virtual ride at various scenic locations. It was a tough terrain to work with and also a marathon task to capture the studio shots at its best. The entire team really managed well and then the objective was to accentuate and get the desired results through color grading, visual effects and perfect finishing on online and that did the trick. Being in house at the comforts of Futureworks studio all this was a glide through. ”
The idea to give the audiences a virtual demonstration of Hexa’s features was that of Vivek Srivatsa, Head- Marketing, Passenger Cars at Tata Motors . Maxus Global was the Creative Agency in charge, who got Hoppipola Picture Company on board as the Production House to bring together a team to create this unique virtual tour. The online Hexa Experience aims to engage with the potential buyers and give them a glimpse of what can they expect from Tata’s brand new SUV. Talking about the concept, Vivek explains, “The requirement was vey straight and clear, we wanted our potential customers to have an interactive and wholesome experience of the car, its functioning and its features which will encourage the potential buyers to go and personally have a look at the Hexa. I think the entire team has channelised this idea brilliantly to bring about the Online Hexa Experience.”
The promotional film has been extensively shot in the Himalayas and has some spectacular shots of the SUV passing through the breath-taking locations across the mountains and was shot by DOP Sunil Patel. Introducing the car in their Online Experience, is India’s first Formula One motor racer Narain Karthikeyan, who is seen talking about his involvement in the journey of Tata Hexa, from blue print to the assembly line. Further taking us through the virtual tour is Pooja Kaif, who points out every little detail, making the online tour, a wholesome experience.
The response to the Online Hexa Experience has been quite phenomenal as audiences are loving the idea to experience the car, on one on one basis without having to go to the Tata Motors outlet.